In a move likely to stir debate among Ghanaian subscribers, MultiChoice Ghana (DSTV) has announced a 15% increase in subscription fees across all packages, effective April 1, 2025. This adjustment marks the third price hike in just over a year, following two controversial increases in 2024 that left many customers outraged.

Consumer Outrage Over Frequent Increases

Consumer advocacy group CUTS International has strongly criticized the decision, calling on DSTV to provide longer notice periods before implementing price changes. In a press release, the organization emphasized the need for transparency and fairness in the subscription-based market.

“This short notice period may not have given subscribers adequate time to review their options or make necessary adjustments. Respect for consumers is fundamental in any market, particularly where services are paid for in advance and on a recurring basis,” the statement read.

The organization added that timely communication is crucial for maintaining trust and fostering positive customer relationships, a sentiment echoed by many DSTV subscribers on social media.

Regional Reactions and Comparisons

This latest adjustment follows a similar controversy in Nigeria, where MultiChoice faced widespread backlash after announcing its intention to raise subscription prices. Nigerians ultimately rejected the increase, setting a precedent that some Ghanaian subscribers hope to replicate.

Subscriber Concerns and Market Implications

Ghanaians are increasingly frustrated with the frequency of these price hikes, especially as many grapple with economic challenges. Some customers have taken to social media to threaten cancellations or a switch to alternative streaming platforms.

“We’re already paying so much for inconsistent services. How can they justify another increase so soon?” one subscriber lamented on Twitter.

With mounting pressure from consumer advocacy groups and a growing number of dissatisfied customers, DSTV may face significant backlash if it fails to address public concerns.

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